Hospitality Sales and Marketing - XBUS 2041

In today's highly competitive hospitality market, it is essential to have an understanding of sales and marketing. This course goes beyond theory to focus on a practical, customer-oriented approach for effectively marketing hotels and restaurants. Explore the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include examples of the forms, checklists, and advertisements that are used by today's industry leaders to effectively market their properties.

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