Consumer Behaviour

The solution to marketing problems rests in sound analysis of consumer behaviour. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.

Note: Prerequisite BUSD 1013 Restricted to Business Admin and Open Studies


Term Duration Schedule Class Section Open Studies

Edmonton
Spring May 2 - Jun 17, 2022 Tue, Thu: 02:00 - 05:00 pm
 21411 A01 No
Fall Aug 29 - Dec 16, 2022 Tue: 06:00 - 09:00 pm
 40592 A21 Yes
Winter Jan 9 - Apr 28, 2023 Tue: 06:00 - 09:00 pm
 10567 A21 Yes
Term Duration Schedule Class Section Open Studies

Edmonton
Spring May 2 - Jun 17, 2022 Tue, Thu: 02:00 - 05:00 pm
 21412 H01 No
Fall Aug 29 - Dec 16, 2022 Tue, Thu: 09:30 - 11:00 am
 40591 H20 Yes
Winter Jan 9 - Apr 28, 2023 Mon, Wed: 11:00 am - 12:30 pm
 10566 H20 Yes
Spring May 8 - Jun 30, 2023 Mon, Wed: 08:00 - 11:00 am
 20186 H20 Yes

To take this course, you must be enrolled in one of the related programs:

Business Administration Open Studies

Tuition and fees for 2021-2022 Open Studies

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $495 $719.50 $1,214.50
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $24 max per term
Registrarial and student service fee: $41 max per term
Student technology fee: $12 max per term
Students’ Association fees
Health and dental plan: $386 per year
Students’ Association: $51.50 per term
U-Pass: $180 per term
Legal plan: $18 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $1497 $719.50 $2,216.50
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $24 max per term
Registrarial and student service fee: $41 max per term
Student technology fee : $12 max per term
Students’ Association fees
Health and dental plan : $386 per year
Students’ Association : $51.50 per term
U-Pass : $180 per term
Legal plan : $18 per term

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

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