Consumer Behaviour - BUSD 2190

An understanding of consumer behavior will help in the development of effective marketing strategies. By developing an understanding of how consumer behaviour impacts marketing activities and applying that knowledge to different consumption situations, students will learn how to predict buying decisions, determine the needs of target markets, and make informed marketing decisions.

Note: Prerequisite BUSD 1013 Restricted to Business Admin and Open Studies


Term Duration Schedule Class Section Open Studies

Edmonton
Fall Aug 28 - Dec 12, 2023 Tue, Thu: 09:30 - 11:00 am
 40349 A20 Yes
Winter Jan 8 - Apr 19, 2024 Tue, Thu: 11:00 am - 12:30 pm
 10343 A20 Yes
Term Duration Schedule Class Section Open Studies

Edmonton
Spring May 8 - Jun 30, 2023 Mon, Wed: 08:00 - 11:00 am
 20186 H20 Yes
Fall Aug 28 - Dec 12, 2023 Mon, Wed: 11:00 am - 12:30 pm
 40350 H20 Yes
Winter Jan 8 - Apr 19, 2024 Mon, Wed: 12:30 - 02:00 pm
 10344 H20 Yes

To take this course, you must be enrolled in one of the related programs:

Business Administration Open Studies

Tuition and fees for 2022-2023 Open Studies

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $495 $719.50 $1,214.50
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $24 max per term
Registrarial and student service fee: $41 max per term
Student technology fee: $12 max per term
Students’ Association fees
Health and dental plan: $386 per year
Students’ Association: $51.50 per term
U-Pass: $180 per term
Legal plan: $18 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $1497 $719.50 $2,216.50
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $24 max per term
Registrarial and student service fee: $41 max per term
Student technology fee : $12 max per term
Students’ Association fees
Health and dental plan : $386 per year
Students’ Association : $51.50 per term
U-Pass : $180 per term
Legal plan : $18 per term

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

Have a question about the Consumer Behaviour course?

Request more information »