Branding and Marketing - MKTG 1301

This course introduces learners to the process of branding development and execution. The course emphasis is on brand ideals, elements, dynamics, as well as development and management of a brand identity. Learners will apply of the principles of storytelling to evolve a brand throughout a campaign.

Note: Prerequisite MKTG 2301. Restricted to Digital Design.


This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.
Term Duration Schedule Class Section Open Studies

Edmonton
Winter Jan. 4 - Apr. 21, 2027 Tue: 02:00 - 05:00 pm
 12433 A01 No

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To take this course apply to our Digital Design program. Read our application guide and apply now.

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