Digital Marketing Analytics - DATA 3301

Learners explore the purpose, practice, and ethics of consumer research within the design process as related to digital marketing. This course examines mainstream and emerging research processes and methodologies with an emphasis on data interpretation and analysis. Learners are challenged to integrate key findings into strategic components of a marketing plan addressing psychographics, information needs, and media preferences of target audiences.

Note: Restricted to Digital Marketing.


This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.
Term Duration Schedule Class Section Open Studies

Edmonton
Fall Aug. 31 - Dec. 18, 2026 Mon, Wed: 08:00 - 09:30 am
 41340 A01 No
Winter Jan. 4 - Apr. 16, 2027 Mon, Wed: 08:00 - 09:30 am
 11353 A01 No

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To take this course apply to our Digital Marketing program. Read our application guide and apply now.

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