In this course, learners will explore storytelling principles and their role in shaping online identity and audience connection, as well as their application across digital channels. Learners will learn various writing techniques and styles, analyze content and apply techniques to develop compelling narratives through hands-on projects, including short-form video storytelling, blog writing, and social media content. Emphasis is placed on aligning stories with personal values, audience focus, and brand voice to support meaningful engagement across platforms.
Note: Restricted to Content Creator and Open Studies.