Financial Services Selling & Ethics - BUSD 2036

This course focuses on the skills and abilities that students will require in order to sell financial services to customers in the banking, investment, and insurance sectors. It examines the role of personal selling in a company's strategy, including models of communication and methods of selling. A primary focus is the development of applied selling skills that focuses on the attitudes and behaviours of successful salespeople. This course also studies the impact of business decisions on social and environmental issues relevant to real-life work situations, with an emphasis on the kinds of problems most students will encounter as decision makers. Students will interpret ethical concepts that are relevant to resolving ethical dilemmas and formulate the moral reasoning and analytical skills needed to resolve ethical dilemmas.

Note: Prerequisite BUSD 1014. Restricted to Business Administration and Open Studies.

This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.

Term	Duration	Schedule	Class	Section	Open Studies
Edmonton
Winter	Jan. 5 - Apr. 17, 2026	Fri: 02:00 - 05:00 pm	10219	A01	Yes

For each course session or class time, you can choose to attend in person, online in real-time or watch a previously recorded session.

Term	Duration	Schedule	Class	Section	Open Studies
Edmonton
Fall	Sep. 2 - Dec. 11, 2025	Mon: 03:30 - 05:00 pm Wed: 03:30 - 05:00 pm	40291	H01	Yes

This course can be taken through Open Studies or through our Business Administration program. Read our application guide and apply now.

Tuition and fees for 2025-2026 Open Studies

	Tuition estimate	+	Fees estimate	=	Total estimate
One 3-credit course	$495		$714.70		$1,209.70

See the detailed fees for this course

Digital resource fee:	$7.00 max per term
Program and supplies fee:	$19.2 max per term
Registrarial and student service fee:	$41.00 max per term
Student technology fee:	$12.00 max per term
Students’ Association fees
Health and dental plan:	$386.00 per year
Students’ Association:	$51.50 per term
U-Pass:	$180.00 per term
Legal plan:	$18.00 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

	Tuition estimate	+	Fees estimate	=	Total estimate
One 3-credit course	$1497		$714.70		$2,211.69