Social and Digital Communication

Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate, and then share ideas and information. Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing, and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for an SME.

Note: Restricted to Business Admin and Open Studies

Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate, and then share ideas and information. Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing, and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for an SME.

Note: Prerequisite BUSD 1013 Restricted to Business Admin and Open Studies


Term Duration Schedule Class Section Open Studies

Edmonton

Fall Aug 29 - Dec 16, 2022 Thu: 06:00 - 09:00 pm
40558 A23 Yes
Fall Aug 29 - Dec 16, 2022 Wed: 06:00 - 09:00 pm
40560 A24 Yes
Winter Jan 9 - Apr 28, 2023 Mon: 06:00 - 09:00 pm
10545 A22 Yes
Term Duration Schedule Class Section Open Studies

Edmonton

Fall Aug 29 - Dec 16, 2022 Tue, Thu: 03:30 - 05:00 pm
40553 H20 Yes
Fall Aug 29 - Dec 16, 2022 Mon, Wed: 11:00 am - 12:30 pm
40555 H21 Yes
Fall Aug 29 - Dec 16, 2022 Tue: 06:00 - 09:00 pm
40557 H22 Yes
Winter Jan 9 - Apr 28, 2023 Tue, Thu: 11:00 am - 12:30 pm
10542 H20 Yes
Winter Jan 9 - Apr 28, 2023 Thu: 06:00 - 09:00 pm
10544 H21 Yes

To take this course, you must be enrolled in one of the related programs:

Tuition and fees for 2021-2022 Open Studies

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $495 $719.50 $1,214.50
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $24 max per term
Registrarial and student service fee: $41 max per term
Student technology fee: $12 max per term
Students’ Association fees
Health and dental plan: $386 per year
Students’ Association: $51.50 per term
U-Pass: $180 per term
Legal plan: $18 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $1497 $719.50 $2,216.50
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $24 max per term
Registrarial and student service fee: $41 max per term
Student technology fee : $12 max per term
Students’ Association fees
Health and dental plan : $386 per year
Students’ Association : $51.50 per term
U-Pass : $180 per term
Legal plan : $18 per term

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

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