Social and Digital Communication - BUSD 2023

Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate, and then share ideas and information. Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing, and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for an SME.

Note: Prerequisite BUSD 1013 or BUSN 1278. Restricted to Administrative Professional, Business Administration and Open Studies.


This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.
Term Duration Schedule Class Section Open Studies

Edmonton
Fall Sep. 2 - Dec. 12, 2025 Tue, Thu: 08:00 - 09:30 am
 40273 A01 Yes
Fall Sep. 2 - Dec. 12, 2025 Tue, Thu: 05:00 - 06:30 pm
 40274 A02 Yes
Fall Sep. 2 - Dec. 12, 2025 Tue: 09:30 - 11:00 am
Thu: 09:30 - 11:00 am
 40275 A03 Yes
Winter Jan. 5 - Apr. 17, 2026 Tue, Thu: 09:30 - 11:00 am
 10205 A02 Yes
Winter Jan. 5 - Apr. 17, 2026 Tue: 08:00 - 09:30 am
Thu: 08:00 - 09:30 am
 10206 A03 Yes
This course is offered in an online setting. There are no scheduled classes, and you will learn at your own pace. Courses have start and end dates, assignments may have due dates assigned to them.
Term Duration Schedule Class Section Open Studies

Online
Winter Jan. 5 - Apr. 17, 2026 10204 O01 Yes
For each course session or class time, you can choose to attend in person, online in real-time or watch a previously recorded session.
Term Duration Schedule Class Section Open Studies

Edmonton
Fall Sep. 2 - Dec. 12, 2025 Mon, Wed: 11:00 am - 12:30 pm
 40276 H04 Yes
Fall Sep. 2 - Dec. 19, 2025 40277 H05 Yes

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This course can be taken through Open Studies or through one of our many programs. Read our application guide and apply now.

Tuition and fees for 2024-2025 Open Studies

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $495 $714.70 $1,209.70
See the detailed fees for this course
Digital resource fee: $7.00 max per term
Program and supplies fee: $19.2 max per term
Registrarial and student service fee: $41.00 max per term
Student technology fee: $12.00 max per term
Students’ Association fees
Health and dental plan: $386.00 per year
Students’ Association: $51.50 per term
U-Pass: $180.00 per term
Legal plan: $18.00 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $1497 $714.70 $2,211.69
See the detailed fees for this course
Digital resource fee: $7.00 max per term
Program and supplies fee: $19.2 max per term
Registrarial and student service fee: $41.00 max per term
Student technology fee : $12.00 max per term
Students’ Association fees
Health and dental plan : $386.00 per year
Students’ Association : $51.50 per term
U-Pass : $180.00 per term
Legal plan : $18.00 per term

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

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