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Marketing Strategy - BUSD 2008

Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication. Students will analyze the external environment and organizational capabilities to make decisions that provide value to customers.

Note: Prerequisite BUSD 1013 Restricted to Business Admin and Open Studies


Term Duration Schedule Class Section Open Studies

Edmonton
Fall Aug 28 - Dec 12, 2023 Tue, Thu: 11:00 am - 12:30 pm
 40268 A20 Yes
Fall Aug 28 - Dec 12, 2023 Mon, Wed: 12:30 - 02:00 pm
 40270 A21 Yes
Winter Jan 8 - Apr 19, 2024 Mon, Wed: 03:30 - 05:00 pm
 10233 A20 Yes
Winter Jan 8 - Apr 19, 2024 Tue, Thu: 05:00 - 06:30 pm
 10235 A21 Yes
Term Duration Schedule Class Section Open Studies

Edmonton
Fall Aug 28 - Dec 12, 2023 Mon, Wed: 02:00 - 03:30 pm
 40269 H20 Yes
Winter Jan 8 - Apr 19, 2024 Thu: 06:30 - 09:30 pm
 10234 H20 Yes

To take this course, you must be enrolled in one of the related programs:

Business Administration Open Studies

Tuition and fees for 2023-2024 Open Studies

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $495 $719.50 $1,214.50
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $24 max per term
Registrarial and student service fee: $41 max per term
Student technology fee: $12 max per term
Students’ Association fees
Health and dental plan: $386 per year
Students’ Association: $51.50 per term
U-Pass: $180 per term
Legal plan: $18 per year

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

Tuition estimate + Fees estimate = Total estimate
One 3-credit course $1497 $719.50 $2,216.50
See the detailed fees for this course
Digital resource fee: $7 max per term
Program and supplies fee: $24 max per term
Registrarial and student service fee: $41 max per term
Student technology fee : $12 max per term
Students’ Association fees
Health and dental plan : $386 per year
Students’ Association : $51.50 per term
U-Pass : $180 per term
Legal plan : $18 per term

Note: You may be eligible to opt out of some Student Association fees after enrolling. Visit Tuition and Fees for more information.

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