PROGRAM AT A GLANCE

STARTLOCATIONDELIVERYSTATUS
SepEdmontonHyflex
EdmontonIn person
JanEdmontonHyflex
EdmontonIn person
MayEdmontonHyflex
EdmontonIn person
Open
Limited
Waitlist
Full
Upcoming
 
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QUICK FACTS

Program length  

4 or 5 terms

Credential

Diploma

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TUITION & FEES


Canadian
Total: $12,882.00

International
Total: $38,082.00

 
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ACADEMIC REQUIREMENTS

  • Language Arts – this requirement can be met with any of the following, or an equivalent course:
    • 50% in English Language Arts 30-1 or English Language Arts 30-2
    • 50% in ESLG 1860 or ESLG 1898
  • Mathematics – this requirement can be met with any of the following, or an equivalent course:
    • 65% in Mathematics 20-1 or Mathematics 20-2
    • 50% in Mathematics 30-1 or Mathematics 30-2
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Course Listing

You must complete 20 courses to graduate. Courses are listed by year to show the recommended path to completing the program in two years as a full-time student.

Specialization courses are usually taken in Year 2. Co-op diploma courses are optional and not required to graduate. See Program Requirements for eligibility for BUSD 1012.

Course CodeTitleCredit

YEAR 1 - BUSINESS ADMINISTRATION

BUSD1001 (O)
Business communications is an essential skill in today’s workplace. The ability to communicate effectively and efficiently can set you apart from others and help you be successful in attaining employment or promotions. This course focuses on both writing and speaking skills, including an introduction on how to write paragraphs, essays, research papers, and business correspondence, as well as how to present information orally.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1002 (O)
Students examine the interaction between individuals and firms in various types of markets within the entire economy. Topics include the fundamental principles of microeconomics; the concepts of demand and supply of product markets and resource markets; the concept of elasticity; consumer behaviour; production decisions and costs in the short-run and long-run; market organization; behaviour of individual firms and industries within the various market structures; markets and welfare; market failures and government intervention; and income distribution.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1003 (O)
This course emphasizes the wide range of mathematical calculations that are commonly used in the business world. Topics include simple interest, compound interest, future and present values, annuities, amortization, and bond valuation.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1004 (O)
Students are introduced to fundamental accounting principles, concepts, and techniques. The course provides an overview of the accounting cycle from the initial recording of transactions to the preparation of financial statements for merchandising and service businesses that are organized as proprietorships, partnerships or corporations. Internal controls for cash, calculating and recording of payroll, sales taxes, and some alternate inventory cost-flow assumptions are examined in detail.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1380 (O)
The organization of human productive energy is the central focus of this introductory course. Themes include balancing tasks, relationship requirements, and the needs of the organization with those of the individual. Specific topics include perception, personality, values, attitudes, motivation, group behaviour, and teamwork.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1005 (O)
Students will develop the written and verbal communication skills required of a business professional. They will examine business writing and develop various letters and memos in a business context. Using critical thinking, students will further practise and perfect their communication skills through critical analysis, persuasive writing, summaries, and oral presentations. APA format is taught and practised throughout the course.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1007 (O)
Learn from this practical introduction to software applications most commonly used in business. Develop a basic working knowledge of a suite of business software applications that includes word processing, spreadsheets, and presentations.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1008 (O)
Students examine how the economy behaves at the aggregate level. Topics include the flow of income among households, businesses, and governments; measuring and explaining what determines economic aggregates such as the total national product (GDP); inflation and unemployment; business fluctuations, economic growth, and full employment; and the model of aggregate demand and aggregate supply. The role of money and financial institutions is discussed, as are monetary and fiscal policies, exchange rates and balance of payments, purchasing power parity, and the impact of international trade.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
Elective3
Elective3

YEAR 1 - ELECTIVES

BUSD1006 (O)
This course will introduce students to accounting for receivables, depreciation of capital assets, and amortization of intangibles; goodwill; long-term liabilities; accounting for corporations and investments; the statement of cash flows and analysis of financial statements; and an introduction to partnerships. Accounting principles will also be reviewed.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1009 (O)
This course provides a high-level overview of the functions and responsibilities performed by human resource professionals in contemporary businesses. Topics include job analysis and design, recruitment and selection, legal aspects of HR, training and development, HR planning, performance appraisals, compensation and benefits, occupational health and safety and employee relations. A brief introduction to the Alberta Employment Standards Code is also included.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1013 (O)
This course will introduce students to the basic aspects of managing, and is structured around the key management functions of planning, organizing, leading, and control. Students will acquire the skills needed to become an effective and efficient manager.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD1014 (O)
This course discusses concepts and calculations relating to money, credit, and risk management. Students will learn the tools, calculations, and components needed to complete a financial plan, the time value of money, financial goal setting, and tax planning concepts. The fundamental concepts of investing, mutual funds, stocks, and bonds will also be taught. Retirement and estate planning concepts, including annuity and retirement income calculations, will be discussed.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3

YEAR 1 OR 2 - OPTIONAL CO-OP DIPLOMA REQUIREMENTS

BUSD1011
Use your skills and abilities to choose a career and build self-confidence as you enter the work force or pursue further training.  Learn to research the job market and identify the skills required for a new occupation. Get prepared with interview skills and resume writing along with time-management techniques.  Communicating directly and effectively will be practiced.
  • 15 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
1
BUSD1012
Put in-class learning into action through this co-operative (co-op) education program.  This work experience alternates periods of academic study with periods of paid work experience in the students’ chosen field.  Get a taste of real-life work experience to help decide whether this is the right career path.  Co-op placements give you a competitive edge in the job market. Show employers you have the academic training and knowledge, and you can also do the job!  Contact WILCEC@norquest.ca for permission to enroll.
  • 0 Lecture
  • 0 Lab
  • 640 Work Experience
  • 0 Other
3

YEAR 2 - ACCOUNTING DIPLOMA

BUSD2001 (O)
This course examines financial accounting topics in-depth. It explores recent developments in accounting valuation and income determination and the related disclosure practices and reporting procedures recommended by professional accounting associations and applied in business today. The primary focus is on a comprehensive treatment of assets and liabilities. Special topics are introduced where appropriate.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2002 (O)
This course is the first of a two-part, in-depth study that examines the concepts of cost and managerial accounting. Major topics include cost-volume profit-analysis, relevant costs and short-term decision making, responsibility accounting, standard costing and variance analysis, and product costing and cost flow.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2003 (O)
Building on the theory and skills developed in BUSD 1006, Principles of Accounting, and BUSD 1007, Business Computer Applications, this course explores the software used for financial accounting. Students become familiar with the programs that make up current accounting software packages and their capabilities. Advanced functions of spreadsheets allow students to set up payroll and income tax functions. A review of database management systems will reveal the technology behind the most widely used accounting applications.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2004 (O)
This course continues the in-depth examination of financial accounting topics begun in BUSD 2001, Intermediate Accounting I. Emphasis is placed on accounting valuation, income determination, and the related disclosure practices and reporting procedures required in Canada today. The focus is on capitalization of Canadian corporations and the individual accounting and reporting problems associated with corporate income taxes, pensions, leases, and the Statement of Changes in Financial Position.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2005 (O)
This course is the second of a two-part, in-depth study that examines the concepts of cost/managerial accounting. Major topics include pricing decisions, product profitability, cost management, the balanced scorecard, cost allocation, joint products and byproducts, sales variances, customer profitability, spoilage scrap and rework, capital budgeting, management control systems, and performance measurement.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2006 (O)
This course introduces students to the basic concepts and procedures associated with the Canadian federal income tax system, the structure of the Income Tax Act of Canada, and the application of rules and procedures surrounding the determination of tax liability. Although both individual and corporate taxpayers will be considered, the primary emphasis will be on taxation as related to individuals. Some attention will also be given to the concepts and procedures associated with the federal goods and services tax (GST).
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2230 (O)
Study the objectives of financial management and the related role and responsibilities of the financial manager. The approach is practical in nature with references to the development of theories in finance. The various applications of funds by the firm are explored in this sequential course using a corporate framework.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD3010 (O)
Gain a general overview of the Canadian legal system, with emphasis on underlying considerations of social policy. Analyze selected topics from the fields of tort and contract, while considering the nature, sources, philosophy, and policy objectives of the law.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2030 (O)
Examine the objectives of financial management and the related role and responsibilities of the financial manager. The approach is practical in nature with references to the development of theories in finance. Using a corporate framework, explore the various sources of funds for a firm.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2620 (O)
Learn how to develop computer-based accounting information systems, and how such information systems support decision making at all levels of management.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3

YEAR 2 - FINANCE DIPLOMA

BUSD2031 (O)
In this course, learners have an opportunity to gain a technical understanding of personal financial planning. Concepts include elements that impact an individual or family’s financial well-being. The process of collecting and analyzing required information to begin the financial planning process is examined. This course prepares learners with fundamental financial planning knowledge.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2032 (O)
This course examines the roles and structures of financial markets, financial intermediaries, and regulations of the financial industry in Canada, as well as providing a brief overview of foreign exchange markets. The FinTech industry will be explored, and students will learn new financial technology trends and their use in the current financial landscape.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2033 (O)
This course will examine the way in which business and society assess, control, and transfer risk. Students will be prepared to function in a business environment, developing an awareness of the challenges, tools, and the process of designing and implementing a risk management program. Students will learn how to identify risks and the associated potential costs, analyze the causes of risk, and evaluate strategies to treat risk.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2035 (O)
Students will learn how to conduct credit investigations, calculate the cost of borrowing, identify how to minimize credit default situations, distinguish various types of consumer mortgage loans, register land titles, and complete a mortgage disbursement and documentation requirements. Students will use online learning tools and gain the knowledge required to identify business lending opportunities; understand small business operations, financial statements, and general accounting principles; and review financial ratios and understand their value in assessing business strengths and weaknesses. The course will assess the student’s ability to work through a real business-lending scenario using a practical simulation of the full application, analysis, and decision process.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2036 (O)
This course focuses on the skills and abilities that students will require in order to sell financial services to customers in the banking, investment, and insurance sectors. It examines the role of personal selling in a company's strategy, including models of communication and methods of selling. A primary focus is the development of applied selling skills that focuses on the attitudes and behaviours of successful salespeople. This course also studies the impact of business decisions on social and environmental issues relevant to real-life work situations, with an emphasis on the kinds of problems most students will encounter as decision makers. Students will interpret ethical concepts that are relevant to resolving ethical dilemmas and formulate the moral reasoning and analytical skills needed to resolve ethical dilemmas.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2030 (O)
Examine the objectives of financial management and the related role and responsibilities of the financial manager. The approach is practical in nature with references to the development of theories in finance. Using a corporate framework, explore the various sources of funds for a firm.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2230 (O)
Study the objectives of financial management and the related role and responsibilities of the financial manager. The approach is practical in nature with references to the development of theories in finance. The various applications of funds by the firm are explored in this sequential course using a corporate framework.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD3010 (O)
Gain a general overview of the Canadian legal system, with emphasis on underlying considerations of social policy. Analyze selected topics from the fields of tort and contract, while considering the nature, sources, philosophy, and policy objectives of the law.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2009 (O)
This course addresses important cross-cultural aspects of leadership and related subjects such as diversity management, teamwork, decision making, and negotiations. Drawing from "real-life" work situations and challenges, participants will be exposed to case studies and small-group activities designed to articulate and reconcile cross-cultural business/organizational dilemmas.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2039 (O)
This course provides foundational knowledge that prepares mutual fund representatives to give effective advice to clients about mutual fund investments based on a client’s objectives, timeline, and risk tolerance. It also provides greater insight into legal, ethical, and professional responsibilities. The sequence of instruction mirrors the typical process used with clients in the real world. A challenging case study and practice exam enable students to put knowledge into practice. Successful completion of the Canadian Investment Funds Course (CIFC) Exam meets the proficiency requirements set by provincial securities commissions for mutual fund licensing.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3

YEAR 2 - HUMAN RESOURCES DIPLOMA

BUSD2007 (O)
This course focuses on methods of locating qualified candidates, employing appropriate recruitment channels, and improving the overall efficiency of the recruitment process. Competencies are built by examining such aspects as an aging workforce, increased competition for available labour, dynamic environmental conditions, and the demand for qualified candidates. Students also learn about the implications of selecting inappropriate candidates and why this can be a costly and time-consuming proposition
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2009 (O)
This course addresses important cross-cultural aspects of leadership and related subjects such as diversity management, teamwork, decision making, and negotiations. Drawing from "real-life" work situations and challenges, participants will be exposed to case studies and small-group activities designed to articulate and reconcile cross-cultural business/organizational dilemmas.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2011 (O)
Students learn the foundation and guidelines for an effective process of employee recruitment, evaluation, and compensation. This course explores competency assessments, performance reviews, individual career planning, monetary and non-monetary benefits, and ongoing feedback to ensure that the HR plan is competitive and fair. Students will demonstrate the use of a number of tools used by the human resource department, suggest different methods and approaches to improve performance in an organization, and identify issues of concern to a company and recommend methods to improve results.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2012 (O)
This course provides a broad introduction to the body of law governing the employment relationship. Emphasis is primarily on employment law in Alberta, with selected references to practices in other Canadian jurisdictions. Students will become familiar with specific areas of employment law and will apply their learning to solve problems related to effective human resource management. This course will also explore topics relevant to the unionized workplace, including collective bargaining, grievance and arbitration processes, and labour-management relationships.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2013 (O)
In the 21st century, organizations and workplaces experience constant change. Change in leadership, organizational structure, operational systems, and business culture all impact individuals and business outcomes. This course focuses on the people involved in and impacted by change. Students learn organizational change strategies through a number of different frameworks, examine interventions for different levels of the organization, and acquire the tools to effectively manage the change process.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2014 (O)
This course focuses on how an organization’s compensation system contributes to its success and how each organization must be evaluated and aligned, using a strategic lens, to develop the most value-adding compensation system within a Total Rewards framework. Additional topics include job analysis, job evaluation, and cash compensation forms such as base pay, short- and long-term benefits, and merit pay. Benefits plans including insurance, work/life balance, and allowances, along with components of non-financial rewards, are investigated.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2015 (O)
This introductory course in payroll includes a study of employment standards, designation of individuals as employees or contractors, record-keeping requirements, payroll calculations, taxable and non-taxable benefits, payroll journal entries, reporting requirements, and employee termination.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2016 (O)
Students learn the valuable skill of preparing for negotiations and assessing alternatives. Through the study of theory and application of techniques in role-playing exercises, students will build on the ability to negotiate. Negotiation skills are essential in daily interactions with others. The focus of the course will be how to change an uncertain situation into a manageable relationship. Students will also be introduced to the steps of the bargaining and collaborative process as well as the approach to interpersonal and labour-related negotiations.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2017 (O)
Training and Development is based on the premise that employees are the most important asset of an organization. With increasing global competition and economic challenges, continuous learning and competency development is fundamental for organizations to be able to compete, adapt, innovate, and achieve organizational goals. This course examines the functional role of training and development within an organization as well as the importance of assessing training and development needs, designing and administering training and development programs, and evaluating the efficiency and effectiveness of such programs.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2008 (O)
Through case analysis and assignments, students learn to make strategic marketing decisions relating to product, pricing, supply and distribution, and integrated marketing communications.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3

YEAR 2 - MANAGEMENT DIPLOMA - Business Operations Focus

BUSD2009 (O)
This course addresses important cross-cultural aspects of leadership and related subjects such as diversity management, teamwork, decision making, and negotiations. Drawing from "real-life" work situations and challenges, participants will be exposed to case studies and small-group activities designed to articulate and reconcile cross-cultural business/organizational dilemmas.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2011 (O)
Students learn the foundation and guidelines for an effective process of employee recruitment, evaluation, and compensation. This course explores competency assessments, performance reviews, individual career planning, monetary and non-monetary benefits, and ongoing feedback to ensure that the HR plan is competitive and fair. Students will demonstrate the use of a number of tools used by the human resource department, suggest different methods and approaches to improve performance in an organization, and identify issues of concern to a company and recommend methods to improve results.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2017 (O)
Training and Development is based on the premise that employees are the most important asset of an organization. With increasing global competition and economic challenges, continuous learning and competency development is fundamental for organizations to be able to compete, adapt, innovate, and achieve organizational goals. This course examines the functional role of training and development within an organization as well as the importance of assessing training and development needs, designing and administering training and development programs, and evaluating the efficiency and effectiveness of such programs.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2018 (O)
Students will explore the impact of business decisions on social and environmental issues relevant to real-life work situations, with an emphasis on the kinds of problems most students will encounter as decision makers. Students will interpret ethical concepts that are relevant to resolving ethical dilemmas, and formulate the moral reasoning and analytical skills needed to resolve ethical dilemmas.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2019 (O)
This course deals with the art of strategy: how to identify and choose a superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. Students will learn to explore conceptual frameworks and models that will assist them in analyzing competitive situations and strategic dilemmas while gaining insight into strategic management.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2013 (O)
In the 21st century, organizations and workplaces experience constant change. Change in leadership, organizational structure, operational systems, and business culture all impact individuals and business outcomes. This course focuses on the people involved in and impacted by change. Students learn organizational change strategies through a number of different frameworks, examine interventions for different levels of the organization, and acquire the tools to effectively manage the change process.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2024 (O)
Topics include processes that are used for all types of work, including new product development, and production and delivery of goods and services. This course will provide students with a set of tools that they can use to improve work processes. Students will learn to conduct systematic root-cause analysis to discover process improvements aimed at making processes more cost-effective, dependable, responsive, and flexible. Students will also be introduced to techniques for setting organizational objectives and priorities for process improvement initiatives such as Six Sigma and Lean Management.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2025 (O)
This course focuses on the principles and practices of logistics. Students explore the emergence of logistics as a major component of corporate success and develop a clear understanding of the intricacies of various logistics systems and the interrelationships among them. The emerging importance of logistics in both the public and private sectors is also studied.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2026 (O)
This course explores the fundamental concepts of Lean Manufacturing and the tools and techniques used to analyze and measure work systems. Students learn about several techniques that can bring about improvements in organizational productivity and the reduction of waste. As well, the basics of time study, work sampling, and the learning curve are investigated. Video resources are used throughout the course to illustrate concepts in manufacturing and service environments.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2027 (O)
Under the influence of global markets and international competition, the quality of products has acquired a totally new level of significance as a business strategy for operational survival. Students will be well prepared to implement a cost-effective quality management system, with its technical, legal, and human aspects, in any organization.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3

YEAR 2 - MANAGEMENT DIPLOMA - Entrepreneur Focus

BUSD2009 (O)
This course addresses important cross-cultural aspects of leadership and related subjects such as diversity management, teamwork, decision making, and negotiations. Drawing from "real-life" work situations and challenges, participants will be exposed to case studies and small-group activities designed to articulate and reconcile cross-cultural business/organizational dilemmas.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2018 (O)
Students will explore the impact of business decisions on social and environmental issues relevant to real-life work situations, with an emphasis on the kinds of problems most students will encounter as decision makers. Students will interpret ethical concepts that are relevant to resolving ethical dilemmas, and formulate the moral reasoning and analytical skills needed to resolve ethical dilemmas.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2019 (O)
This course deals with the art of strategy: how to identify and choose a superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. Students will learn to explore conceptual frameworks and models that will assist them in analyzing competitive situations and strategic dilemmas while gaining insight into strategic management.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2021 (O)
Students will learn how retail outlets operate and how retailers develop strategies to cope with the changing environment in which they operate. Students will learn about the elements of the retail mix and how retailers use these elements to develop a sustainable, competitive advantage, providing value to customers and meeting performance objectives.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2022 (O)
This course focuses on putting the student in the position of an entrepreneur with a new idea and teaches the student how to build that idea into a business case. This course covers the basics of starting a business, from idea assessment to insurance, in a step-by-step manner. Students will learn to identify the strategic options facing a growing business, as well as a range of practical solutions.  Topics will include all aspects of managing, marketing, operating, and administering the venture during this critical stage.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2023 (O)
Students take an in-depth look at social and digital media communication technologies from the perspective of a small-to-medium-sized enterprise (SME). Students learn the potential impact of these technologies and how they can be used to build long-term customer relationships by allowing their customers to connect, collaborate, and then share ideas and information. Through a practical approach, students learn about social and digital media trends and technology, return on investment (ROI) of social media strategies, social media best practices, web analytics, search engine optimization (SEO), blogging, podcasting, mobile marketing, and web-based advertising strategies. Students design, develop, and present an integrated social and digital media strategy for an SME.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2190 (O)
The solution to marketing problems rests in sound analysis of consumer behaviour. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2011 (O)
Students learn the foundation and guidelines for an effective process of employee recruitment, evaluation, and compensation. This course explores competency assessments, performance reviews, individual career planning, monetary and non-monetary benefits, and ongoing feedback to ensure that the HR plan is competitive and fair. Students will demonstrate the use of a number of tools used by the human resource department, suggest different methods and approaches to improve performance in an organization, and identify issues of concern to a company and recommend methods to improve results.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2017 (O)
Training and Development is based on the premise that employees are the most important asset of an organization. With increasing global competition and economic challenges, continuous learning and competency development is fundamental for organizations to be able to compete, adapt, innovate, and achieve organizational goals. This course examines the functional role of training and development within an organization as well as the importance of assessing training and development needs, designing and administering training and development programs, and evaluating the efficiency and effectiveness of such programs.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3
BUSD2008 (O)
Through case analysis and assignments, students learn to make strategic marketing decisions relating to product, pricing, supply and distribution, and integrated marketing communications.
  • 45 Lecture
  • 0 Lab
  • 0 Work Experience
  • 0 Other
3

Additional note

Courses marked with (O) are available through Open Studies.

Credits required for full-time status: 9 credits (fall, winter); 5 credits (spring, summer)