Consumer Behaviour - BUSD 2190

Credit(s): 3 | Hours: Lecture - 45, Lab - 0, Work Experience - , Other - 0

The solution to marketing problems rests in sound analysis of consumer behaviour. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.

Prerequisite: BUSD 1013 Restricted to Business Admin, Therapeutic Rec and Open Studies

For tuition & fees information, use our Tuition & Fees Estimator.

Related Programs