From conversation to commitment: Turning accessibility talk into tangible action
May 27, 2025
12:00 - 1:00 pm
Online
Building the business case for accessibility
Too often, accessibility is seen as just a checkbox or legal requirement. But what if it could be more than that?
This workshop is designed to help organizations shift from simply talking about accessibility to taking meaningful, impactful action. Through real-world examples and data-driven insights, we’ll explore how effectively implemented accessible products, services, and environments will support organizations to not only meet legal requirements but also provide measurable business case benefits, including increased market reach, customer loyalty, and operational efficiency.
With a strong focus on the business case for accessibility, you will gain a deeper understanding of how prioritizing accessibility can drive business growth and how it can help to enhance brand reputation. At the end of the workshop, you will leave with actionable strategies to integrate accessibility into their business model, turning it from a compliance requirement into a powerful competitive advantage.
Speaker bio
Brytani McLeod, Accessibility Consultant
Workplace Accessibility and Inclusion Centre
Brytani McLeod, BEd, has over 15 years’ experience in generating accessible environments, training accessibility competencies, and consulting on how to optimize spaces, experiences, and systems through implementing accessibility best-practices. Her living experience with disability combined with her education background allow her to see policy and workplace culture gaps that create barriers for individuals with accessibility needs.
Brytani is committed to progressing accessibility in Canada, both through her work at the WAIC as well as in her free time where she is currently serving on Accessible Standards Canada's Technical Committee that is developing Canada's Accessible Procurement Standard.
As an Accessibility Consultant, Brytani strives to provide data-driven consulting to help organizations understand how accessibility benefits everyone, where organizations are in their own accessibility journey, as well as train and support organizations to develop strong Accessibility Acumen within their leaders and staff.
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