Public member

Jenny Adams

Jenny Adams

1st term: April 22, 2020 – April 21, 2023
2nd term: April 22, 2023 – April 21, 2026 

Jenny Adams is an award-winning communications executive and the president and founder of The Adams Agency, Western Canada's leading strategic communications firm.

For more than a decade, Jenny has worked with many notable and respected organizations — both public and private — throughout Canada, developing personalized reputation management strategies, guiding organizations through a crisis, or creating exceptional communication campaigns.

Jenny writes for magazines, and is regularly heard or seen as a panelist in Alberta's media scene. Jenny was recently recognized by Edify Magazine for her work as a positive role model for women, reaching out to the community, and exemplifying effective leadership, innovation, business growth and sustainability. In addition to her involvement with NorQuest, Jenny currently serves on several volunteer boards and committees including, Lois Hole Hospital Women’s Society, Stollery Children’s Hospital Tee up for Tots, Edmonton Mayor’s Business Roundtable and more.

Before founding The Adams Agency in 2009, Jenny had a successful career in the media as a public relations senior executive and television host and producer of a national show for more than ten years. She is currently completing an executive certificate at the Harvard Kennedy School in Public Leadership with a focus on crises and communications.

Jenny is the mom of two boys, an avid tennis player, and recently climbed Mt. Kilimanjaro with a group of 12, raising more than $1,000,000 for the local children’s hospital.