NorQuest's brand

NorQuest College not only has a unique group of students, we provide them with an invaluable service: we develop their potential.

Our promise: Maximizing opportunities that others don’t see

Our essence: Challenge Positive

Our attributes:

  • Inclusive
  • Student-centred
  • Relevant and necessary
  • Exciting
  • Catalyzing
  • Confident
  • Progressive
  • Professional

Master brand

Our corporate logo is the basis of our visual identity. It consists of two elements: the symbol and the wordmark. Every element in the symbol has been custom-drawn and must not be altered.

The symbol

The symbol is made of simple shapes, forming a contemporary version of a traditional crest. In both form and content it reflects the inherent qualities of the college:

  • student-centred (circle/person),
  • inclusiveness and optimism (colours),
  • guidance/support (star) and potential for growth and learning (leaves/book).

The wordmark

There is an established size relationship between the wordmark and the symbol and they should always be used in the same configuration. The cantilevered or staggered typographic configuration cradles the symbol and creates a unique signature.

Brand guidelines

NorQuest College's unique visual identity supports its vision to be a student-centred, inclusive, relevant and professional post-secondary institution.

The logo and design system express the college's commitment to being challenge positive. The tools - and the guidelines provided to use these - enable us to express the personality of our college in a strong consistent manner. Use the tools to communicate our vision, to illustrate our image, and to build our brand.

Download the Brand guidelines.

NorQuest College logos

The full-colour logo on white is the preferred logo. Consult the Brand guidelines for the correct version when a coloured background is part of the application.

Download and use the appropriate logo files below:

  • For web: use either .png or .gif
  • For commercial printing: use .eps
  • For MS Office applications: use .tif
Full-colour logos
One-colour logos
White (reverse) logos