Consumer Behaviour - BUSD 2190Credit(s): 3 | Hours: Lecture - 45, Lab - 0, Other - 0
The solution to marketing problems rests in sound analysis of consumer behaviour. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.Prerequisite: BUSD 1013 Restricted to Business Admin, Therapeutic Rec and Open Studies
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