Personal Branding Seminar Series - Why it Matters and How to Achieve it - Overview

Program Overview

It is no secret that how we present ourselves, both in person and online, is critical to our future opportunities. Some people believe that their area of expertise far exceeds their need to dress, communicate, and behave appropriately; however, this is rarely the case.

Professionals at all levels in an organization should understand what it takes to create and present a positive, professional image because, in a competitive market, having the skills to project an optimal professional brand will be critical to success.

The Personal Branding Seminar Series program provides professionals with specific personal branding tools and skills in order to be confident while representing their organizations and an understanding of the importance of their presence both in face-to-face situations as well as through online interactions. Each seminar is 2 hours in length and are $100/each.

Seminar Information

Module 1: Introduction to Personal Branding

Module 2: Professional Appearance is the key to success

Module 3: Developing an online brand

Module 4: In-person networking to raise your profile

Instructor's Bio

The program was designed, and will be taught, by Lazina Mckenzie of L2 Style. Prior to starting L2 Style, Lazina worked as a management consultant where she gained skills and expertise in stakeholder engagement and consultations, change management, and strategic planning. She works with individuals and organizations, and has appeared on Breakfast Television several times to talk about personal branding and fashion trends. Lazina holds an MBA from the University of Alberta and a degree in Kinesiology and Health Sciences from York University.

Delivery Options

Part-time (PT)


Edmonton Downtown

Credential Outcome

Completion Certificate
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